Last Updated 12/4/25

We at KO Equine LLC respect your privacy. This Privacy Policy is designed to explain how we collect, use, share, and protect the personal information you provide to us when you access our website, purchase our goods or services, or engage with us on social media, as well as your own rights to the information we collect.

Please read this Privacy Policy carefully. We will alert you to any changes to this Policy by changing the “last updated” date at the top of this Policy. Any changes become effective immediately upon publication on our website, and you waive specific notice of any changes to the Policy by continuing to use and access our site(s). We encourage you to review this Privacy Policy periodically, when you use our website for any purpose or engage with us on social media. You are deemed to have accepted any changes to any revised Privacy Policy by your continued use of our website after the revised Privacy Policy is posted.

INFORMATION THAT WE COLLECT

We collect a variety of information from you when you visit our website, make purchases, or interact with us on social media. By accepting this Privacy Policy, you are specifically consenting to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third party processors as needed for our legitimate business interests. The information we collect may include:

Personal Data:

Personal Data is information that can be used to identify you specifically, including your name, shipping address, email address, telephone number or demographic information like your age, gender, or hometown. You consent to giving us this information by providing it to us voluntarily on our website or any mobile application. You provide some of this information when you register with or make purchases from our website. You may also provide this information by participating in various activities associated with our site, including responding to blogs, contacting us with questions, or participating in group training. Your decision to disclose this data is entirely voluntary. You are under no obligation to provide this information, but your refusal may prevent you from accessing certain benefits from our website or from making purchases.

Derivative Data:

Derivative data is information that our servers automatically collect about you when you access our website, such as your IP address, browser type, the dates and times that you access our website, and the specific pages you view. If you are using a mobile application, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our application.

Financial Data:

Financial data is data that is related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return or exchange products or services from our website and any related mobile apps. We store limited financial data. Most financial data is transferred to our payment processors, Samcart, Stripe or Paypal, and you should review these processors’ Privacy Policy to determine how they use, disclose and protect your financial data. As a courtesy, Stripe’s Privacy Policy can be found here, and PayPal’s Privacy Policy can be found here. We accept no responsibility for the validity or stated privacy policy of either Stripe or PayPal, and merely provide them to you as a courtesy.

Social Networking Data:

We may access personal information from social networking sites and apps, including Facebook, Instagram, Linkedin, Twitter, Snapchat or other social networking sites or apps not named specifically here, which may include your name, your social network username, location, email address, age, gender, profile picture and any other public information. If you do not want us to access this information, please go to the specific social networking site and change your privacy settings.

Mobile Device Data:

If you use our website via a mobile device or app, we may collect information about your mobile device, including device ID, model and manufacturer, and location information.

Other data:

On occasion, you may give us additional data in order to enter into a contest or giveaway or to participate in a survey. You will be prompted for this information and it will be clear that you are offering this kind of information in exchange for an entry into such a contest or giveaway.

SMS / TEXT MESSAGING

How SMS consent is obtained

We may offer you the option to receive SMS or text messages from KO Equine LLC. You provide your consent by voluntarily submitting your mobile phone number and affirmatively opting in through our website forms, checkout pages, lead forms, scheduling forms, or other digital or written forms where SMS consent is clearly presented. In some cases, we may also request confirmation of your opt-in through a confirmation message.

How SMS consent is used

If you opt in, we may send you SMS or text messages for purposes including, but not limited to:

* Account and service notifications

* Appointment or scheduling reminders

* Transactional or order-related communications

* Customer service responses

* Program, product, or service updates

* Marketing or promotional messages, if you specifically consent to receive marketing texts

Message and data rates may apply depending on your mobile carrier.

Opting out of SMS messages

You may opt out of receiving SMS or text messages at any time by replying “STOP” to any message you receive from us or by contacting us at [email protected]. Opting out of marketing messages will not affect your ability to receive essential transactional or service-related messages unless you specifically request to stop all SMS communications.

No sale or sharing of phone numbers

We do not sell, rent, or share your phone number with third parties for their own marketing or promotional purposes. Your phone number may only be shared with third-party service providers who assist us in delivering text messages or related communications on our behalf, and only to the extent necessary to provide those services and as permitted by law.

HOW WE USE YOUR INFORMATION

Your information allows us to offer you certain products and services, including the use of our website, to fulfill our obligations to you, to customize your interaction with our company and our website, and to allow us to suggest other products and services we think might interest you. We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests.

Specifically, we may use the information and data described above to:

Create and administer your account;

Deliver any products or services purchased by you;

Correspond with you;

Process payments or refunds;

Contact you about new offerings that we think you will be interested in;

Interact with you via social media;

Send you a newsletter, SMS messages (where you have consented), or other updates about our company or website;

Deliver targeted advertising;

Request feedback from you;

Notify you of updates to our product and service offerings;

Resolve disputes and troubleshoot problems;

Administer contests or giveaways;

Generate a personalized profile for future interactions;

Compile anonymous statistical data;

Assist law enforcement when required;

Prevent fraudulent activity;

Analyze trends to improve our website and offerings.

WHY WE DISCLOSE YOUR INFORMATION

We may share your information with third parties in certain situations. In particular, we may share your data with third party processors as needed to serve our legitimate business interests, which include administration of our website, administration of your account, entering into contracts with you, communicating with you, taking orders, delivering goods and services, identifying trends, protecting the security of our company and website, and marketing additional goods and services to you.

Third Party Processing:

We may disclose your information to third parties who assist us with tasks including payment processing, hosting services, email delivery, SMS delivery platforms, analytics, and customer service.

By Law:

We may share your data as required by law or legal process.

To Protect Our Company:

We may use or disclose your information to protect our company and enforce our rights.

Third Party Partners:

We may share your information (excluding Financial Data) with third-party partners to administer services or programs, and when you authorize third-party integrations.

We may also employ other companies and individuals to perform services on our behalf. They will have access to your data only as necessary to perform their functions.

Additionally, we may disclose your information to certain third parties to enable them to contact you regarding relevant goods and services where legally permitted and disclosed.

Advertisers:

We may use third party advertising companies to manage advertising campaigns.

Other Third Parties:

We may share information with investors or partners for general business analysis when legally permitted.

Sale or Bankruptcy:

If our company is sold or enters bankruptcy, your information may be transferred as an asset.

Interaction with others:

If you interact with others on our website or within group programs, certain information such as your name, profile image, and posts may be visible to other users.

Online postings:

Public posts may be viewed and distributed outside our website.

External Links:

We are not responsible for the privacy practices of third-party websites linked from our site.

Other purposes:

We may disclose your data to comply with legal obligations or protect vital interests.

TRACKING TECHNOLOGIES

We use cookies, log files and web beacons to collect information such as IP address, browser type, Internet Service Provider, date and time stamps, referring pages, and site activity. This information is used to analyze trends, administer the site, track movement on the site, and gather demographic information.

Cookies may be used for authentication, personalization, security, advertising, and analytics. Most browsers accept cookies by default. You may disable cookies through your browser settings; however, some website features may not function properly.

We may also use third-party software and advertising partners that use cookies or similar technologies. We do not control their tracking practices.

WEBSITE ANALYTICS

We may use analytics providers such as Google Analytics and Shopify Analytics to evaluate website usage and improve performance. These providers may use cookies or similar technologies. You should review their privacy policies for more information.

PROCESSING YOUR INFORMATION

We generally rely on third-party processors to process data on our behalf, such as payment processors and communication platforms. We may also process information internally when necessary to administer, maintain, and improve our services, fulfill contracts, comply with legal obligations, and protect our rights and interests.

INTERNATIONAL DATA

Our website is hosted in the United States. If you reside outside the United States, your information may be transferred to and processed in the United States and other jurisdictions.

DATA RETENTION

We retain personal data as long as necessary to conduct legitimate business purposes or comply with legal obligations. You may request deletion of your data at any time, subject to legal and contractual limitations.

SECURITY OF YOUR INFORMATION

We take reasonable steps to protect your information using industry-standard security practices. However, no system is completely secure and we cannot guarantee absolute security.

CHILDREN

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

YOUR RIGHTS

You may contact us at [email protected] to:

* Update, correct, or delete your information

* Request confirmation of what data we hold and how it is used

* Withdraw consent

* Request a copy of your data

* Request transfer of your data

* Request deletion of your data

* Restrict processing of your data

* File a complaint with a supervisory authority

CALIFORNIA PRIVACY RIGHTS

California residents may request information regarding disclosures of personal information to third parties for marketing purposes and request removal of publicly posted content where permitted by law.

Newsletter Privacy

We may collect your name, email address, and phone number when you subscribe to our communications. You may unsubscribe from emails or SMS communications at any time. We do not sell your personal information, including your phone number, to third parties.

Severability

If any provision of this Privacy Policy is deemed unlawful or unenforceable, the remaining provisions shall remain in full force and effect.

Entire Agreement

This Privacy Policy constitutes the entire agreement between users and our company regarding use of this website.

Law and Jurisdiction

This Privacy Policy is governed by the laws of the United States and the State of MD, without regard to conflict of law principles. Any disputes shall be resolved in the courts located in MD, USA.